How to Set Up and Use Webmaster Tools for Maximum Results
How to Set Up and Use Webmaster Tools for Maximum Results
Search engine optimization (SEO) is an essential part of any successful website. As with any other area of digital marketing, proper setup and use of tools like webmaster tools is vital for achieving maximum results from SEO activities. Unfortunately, many website owners are unaware of the power that their webmastertools can have when used correctly. Here we will take a look at how to set up and use webmaster tools for maximum results.
Why Utilize Webmaster Tools?
Webmaster tools are an important tool for website owners as they offer insight into how search engines view your website. For example, you can see which keywords your site ranks for and make changes to these keywords to improve your rankings. Additionally, webmaster tools allow you to identify the types of content that are performing well within search engine results pages (SERPs). This data can then be used to optimize content in order to drive organic traffic to your site. Finally, webmaster tools provide a range of analytics that can be used in order to measure visitor engagement with your site and track overall performance over time.
Setting Up and Configuring Webmaster Tools Setting up webmaster tools is fairly simple; simply head to the respective platform’s setup page and enter basic details such as the URL of your website or blog along with credentials like username/password/email address associated with your account on the platform. Once this information is entered, the platform will automatically verify ownership of your website or blog via FTP or by verifying access rights through another method like adding HTML code verification tag provided by them in case you own a CMS such as WordPress. After successfully verifying ownership of the domain, most platforms will display a dashboard where all analytics related data will be displayed along with actionable insights which help improving overall Website performance.
Using Webmaster Tools Effectively
Once you’re set up on each platform it’s time begin using them effectively in order to extract maximum value out of them. The most obvious way to do this is by tracking key metrics related search engine ranking – by looking at rankings history you’ll be able display trends over time and make improvements accordingly if needed such as adjusting metadata or updating keyword lists etc based on what SERP result show against certain queries being able tracked through these platforms’ user dashboards.
